Showing posts with label James. Show all posts
Showing posts with label James. Show all posts

Friday, 16 September 2011

Exclusive: James Cameron: tablets will push 3D into the home

Exclusive: James Cameron: tablets will push 3D into the home

Tablets, laptops and desktop PCs are the key to 3D becoming mainstream in the home, according to director James Cameron, who sees these as the devices to deliver glasses-free 3D content which will become part of our daily lives.

Speaking to TechRadar at IBC, Cameron explained that while movies had done their job to get 3D recognised as a viable format for content, glasses-free 3D on tablets and other portable devices will show consumers that 3D shouldn't always be associated with glasses, and these will fill this role until autostereoscopic TVs finally make their way into homes.

Daily 3D diet

Talking about the eventual mass adoption of 3D, Cameron said to TechRadar: "We can't wait for glasses free 3D TVs. We can't wait for autostereoscopic displays, because right now the quality on them is too poor.

"There is a lot of technology that has to be worked out before we have high quality, full resolution autostereoscopic screens that are big screens, in the 40, 50, 60-inch range.

"Now smaller screens that are in the desktop, laptop, tablet size, where it is basically a single user model, you can do those right now. And you are going to see a lot more of those products coming to market over the next year and so.

"Then people will realise that 3D doesn't equal glasses, 3D only equals glasses in certain circumstances. And I think ultimately the tablets and laptops, people can toggle between 2D and 3D, and it will just become part of their diet."



Wednesday, 14 September 2011

James Cameron: 'Watching Avatar on an iPhone is dumb'

Director James Cameron has been speaking about the upcoming April Blu-ray release of Avatar, where he explained his dislike of watching movies on a small screen.

At the Avatar Blu-ray press conference, he announced that the best way to watch the movie was in 3D, despite the film not being available on the Blu-ray 3D format until November.

He doesn't, however, recommend watching the movie on the Apple iPhone.

"I don't feel that I'm making movies for iPhones," he explained. "If someone wants to watch it on an iPhone, I'm not going to stop them, especially if they're paying for it, but I don't recommend it.

"I think it's dumb, when you have characters that are so small in the frame that they're not visible."

And it's not only phones he has problems with, but laptops too.

"To me, there's a limit that you wouldn't want to go below," Cameron noted.

"I don't know. I've never watched Avatar on a laptop. I guess it probably works, but I don't recommend it.

"What I recommend is getting the coffee table out of the way and sticking your couch about four feet from your TV."

Shame to hold back

Cameron and co are hoping that the non-3D release of Avatar will plug a hole until the 3D Blu-ray version hits the shelves this winter.

To make it more appealing, there will an 'interactive' Avatar programme that consumers can join – a code will be given with purchases.

This will bring first-look bonus materials, special content and money off the 3D version of the movie.

Cameron explained the reasoning behind the lack of 3D Blu-ray, saying: "There just aren't that many players and screens yet. We have more of a long-term strategy, in that area.

"But, I think it would be a shame to hold back the Blu-ray when people want it now, and I love it. I think it's a great format."

He also gave some sage advice of how you should watch 3D in the home, telling the journalist-filled audience: "If you're going to go 3D, go big. Get the biggest set you can, and then sit as close as you can stand.

"That's my advice. Get the coffee table out of the way and slide the couch over, right in front of the TV."