mobilephonetips: Adobe

Showing posts with label Adobe. Show all posts

Tuesday, 28 February 2012

Adobe Announces New ‘PrimeTime’ End To End Video Publishing Solution

Adobe's New 'PrimeTime' End To End Video Publishing Solution | iJailbreak.com#nav ul.main_nav{width: 850px;}body {background:#f5f5f5;}#twitterBadge {background:#127ab4; position: fixed; top: 136px; z-index: 8765; cursor: pointer; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; right: 0pt;}/* hide twitter badge in ie6 */* html #twitterBadge {display:none;}.metabar em { background: transparent; } #header #blogtitle .sheen {display: none;height: 1px;}#featurenav a span.nav_thumb span.nav_overlay {background: transparent;display:none} #nav ul li {background: transparent}.fbox {overflow:hidden} Tip Us!AboutContactAdvertiseWrite for iJailbreak iJailbreak.com | Jailbreak | iOS | Apple | Android | Google | Microsoft | PlayStation

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Adobe sure has been busy lately. They have recently released Adobe Photoshop Touch for the iPad, and now their video publishing solution, PrimeTime. PrimeTime is a collection of video publishing, analytics, and advertising platforms which server to act a single end to end video solution. Viewers on all four major platforms: Mac OS X, Windows, iOS and Android will be able to use the output and Adobe specifically mentions that it will work on Apple’s native video.

Here is a video demonstrating some of the features of Primetime:

If you want to read the full press release, then keep on reading:

We are excited to announce Project Primetime, Adobe’s integrated video technology platform to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.

Primetime creates a single workflow for premium video publishers and media companies that interconnects Adobe streaming technologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform.

By integrating content publishing, advertising, and analytics – video publishers will be able to give consumers a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand across Web-connected devices. Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to increase the relevance of their content and ads.

The Industry Needs Integrated Video Solution to Bring Content and Ad Dollars Online

The adoption of web-enabled devices by consumers over the past few years has been staggering. Between desktop computers, tablets, smart phones, game consoles, and SmartTVs, consumers have at their fingertips billions of devices that can deliver media experiences over the Internet.

And, advertisers have long shown their desire to reach audiences in engaging experiences like video. The “offline” TV advertising market will be $200+ B by 2014. Within online advertising, advertisers want to shift spending video. A recent eMarketer report (June 2011) forecasts video growing from about 14% to over 32% of total digital advertising spending by 2015, taking market share from both banner and rich media advertising.

The audience is enabled, the advertiser is interested – so why is less than 5% of professionally produced content available online?

1. The user experience for audiences viewing video ads today is inferior to television. I don’t know about you – but my TV attached to my set top box doesn’t buffer between the programming and the ads. But, with online video, the processing required to load client heavy advertising plug-ins often triggers that flickering circle. And who wants to wait for an ad to buffer? No one – and that’s a problem for viewers, publishers and advertisers alike.

Primetime eliminates the need for heavy advertising plug-ins by moving more of the processing to the cloud, which means no more flickering circles waiting for ads to load, whether you’re on a desktop or mobile device. It feels like what you see on TV, but on any device.

2. Connected devices are fragmented. My set top box could connect to any TV and playback the same content stream from my PayTV provider. But online the opposite is true. Every device platform supports largely different technology – making it complex and expensive for publishers to build video experiences for every device. Today, publishers have to make hard tradeoffs on which devices to support – which reduces their audience size and revenue potential

Primetime enables a single workflow to reach the majority of web-enabled device platforms, whether smartphone, tablet, game console, desktop or SmartTV.

3. Inserting ads into connected devices is hard. Connected device platforms have introduced new technologies and workflows for streaming video content – where ad insertion has not been well defined. Creating scalable models for inserting ads into connected devices is exacerbated by the lower processing power of connected devices, versus desktop computers.

Primetime enables both server-side and client-side integrations of content and ads that allow for efficient and scalable delivery of monetizable video content.

4. Ad and content analytics are siloed. Video publishers typically use separate systems (usually from different companies) to measure how their audiences engaged with content from how their audiences engaged with ads. This impairs visibility into the correlation between audience engagement with content and ad revenue.

Primetime combines site-side analytics from Adobe’s Digital Marketing Suite with ad analytics from Auditude to provide revenue-base analytics used to increase revenue and engagement.

In short – through an integrated content and advertising workflow and better data-driven monetization, Project Primetime will empower the content and ad ecosystem, which will make it possible for more content to flow online.

Primetime Highlights

As part of the first phase of Primetime, we are showcasing Primetime Highlights, which enables video publishers to create and publish live event highlights, with ads, in minutes.

Event highlights are a great way to show the power of integrating video publishing and advertising. First, viewers only watch highlights for a few hours after events occur. If you can’t quickly publish and monetize a highlight, it’s not worth creating it. Second, user experience really matters with short form content – viewers are more likely to abandon if there is buffering, etc.

How does it work? We’ve created a highlight tool that is tightly integrated with the Auditude ad platform. The highlight tool lets you set the in and out points of the clip, and add metadata like title, genre, etc. Once you hit publish, the Auditude platform automatically knows that ad inventory is available, and can target ads based on the metadata entered in the highlight tool. To make this even easier to implement, we are also providing a full video player*.

After acquiring Auditude about three months ago, we are thrilled to be bringing Primetime to market to accelerate online video, starting with Primetime Highlights. Expect us to be equally aggressive in supporting 24×7 linear, on-demand, and live with more announcements coming throughout 2012.

Check back tomorrow for Jens Loeffler’s take on our Adobe Access support for iOS. And, for more insight into our MPEG-DASH announcement, see Kevin Towes’ blog post here.

Thursday, 29 December 2011

Review: Adobe Carousel

Adobe claims Carousel is the only tool that enables you to access your whole photo library from your Mac, iPhone or iPad, without storage issues or manual synchronisation.

The first thought on any Mac owner's mind, though, is going to be what Carousel does that iPhoto/iTunes/iCloud doesn't. And the second is why they should pay for photo synchronisation when they already get it for nothing.

Carousel is pretty similar to Apple's Photo Stream, which is part of the free iCloud service, but with a bit more control. Like Photo Stream, instead of copying photos across to your devices it stores them online. It then delivers files to your devices on demand, via your network connection.

There are no storage limits, and any changes you make, from creating Carousels to importing and editing photos, are automatically uploaded to the Carousel server.

You'll need an Adobe ID, which is free, but you pay a monthly subscription for Carousel, though there is a free 30-day trial. You download and install the Carousel client on your Mac and iOS devices, and you're ready to go.

Strips of film

Carousels are horizontally scrolling filmstrips of photos, and you can create a Carousel for a single set of photos or for shots taken over a longer period of time; in which case they're automatically split by date, so a single Carousel may consist of a series of these filmstrips that are arranged vertically. It's quick, simple and intuitive, and the consistency in appearance across the Mac and iOS versions is one of Carousel's strong points.

It's quite something to see photos you add on your Mac appear in moments on your iPad, but this does rely on the quality of your network connection. Carousel communicates with Adobe servers constantly, so you can't work offline.

Storage solutions

The editing tools offer some attractive, nondestructive options, but overall they're very basic

Adobe solves the problem of limited storage space on iOS devices by downloading only thumbnails and low-resolution proxies. It's only when you tap on a thumbnail to view the picture properly that it downloads a higher-res version.

So yes, Carousel does indeed make your whole photo library 'available', or at least all the photos you've imported into Carousel, even on a device with limited memory.

It also reacts to changes made on any device straight away. The downside is that it's heavily dependent on the quality of your network connection. Wi-Fi speeds are okay, but Carousel can be painfully slow over 3G which can go a long way to eating up your monthly allowance.

There are other limitations that gradually become apparent. This version will only import JPEGs, not TIFF, PSD or RAW files. You can carry out basic cropping, straightening and enhancement tasks and apply a range of nice but basic image effects. And it's all non-destructive, too, so you can rewind your changes if you make a mistake.

But for cataloguing and editing tasks in general, Carousel is too lightweight even to compete with iPhoto. Things begin to get redundant when you consider that you may end up running two photo collections, with your 'proper' one still on your Mac in iPhoto or Aperture.

Carousel shows promise in its current form. But its reliance on good network speeds, its monthly subscription charge and its very basic cataloguing and editing tools blunt its appeal considerably. We recommend you try before you buy.

Wednesday, 21 December 2011

Adobe Flash 11.1 update brings Ice Cream Sandwich support

Like a cry from beyond the veil, Adobe has released an updated version of Flash Player for Mobile that brings with it support for Ice Cream Sandwich (Android 4.0).

And with that, it's the end of the mobile Flash - aside from security updates which will no doubt continue to trickle out of Adobe HQ and into the Android Market.

Adobe announced that it was shuttering its mobile Flash product back in November, preferring instead to "aggressively contribute" to HTML 5.

Dismay

Some Samsung Galaxy Nexus owners were dismayed to discover that a side-effect of this decision seemed to be no Flash Player on their swanky new Ice Cream Sandwich handsets, but it seemed that Adobe was just running late with its final version of the player.

Lucky for our US readers, the availability of Flash Player for Ice Cream Sandwich coincides with the Galaxy Nexus' US launch.

It means that you'll be able to enjoy Flash-based websites, animations and video embeds across the web right out of the box, although we didn't find we missed the Flash compatibility all that much in our Samsung Galaxy Nexus review.

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Friday, 14 October 2011

Adobe unveils new 'unblur' technology

Adobe has revealed new technology at the company's MAX 2011 event that can analyse and sharpen blurred images using complex algorithms that work out the trajectory of the camera when the shot was taken.

Removing the blur from a photo using 'unblur' is a simple process. The user clicks the Analyse button and waits while the software outputs what Adobe calls the 'blur kernel', a greyscale image that shows how the image was blurred. This computation involves the use of a 'point spread function', which recreates the motion trajectory of the camera while the shutter was open. The user then clicks Restore sharp image, and the photo is instantly sharpened.

The demonstration was met with gasps and whoops of delight from the watching crowd, who witnessed unusable shots transformed in seconds.

The software was described as an early prototype, but it was hinted that it would be appearing in a future version of Photoshop.

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