Music streaming on the HTC/Beats to do list HTC could be about to enter the music streaming fray at MWC 2012 with a branded Spotify-competitor created as part of its partnership with Beats Audio.
Rumour has it that HTC is working closely with music industry mogul and Beats' head honcho Jimmy Iovine to create the streaming service after talks with existing companies, including Spotify, failed to go anywhere.
The as-yet unconfirmed music service would come as the default player on HTC phones and tablets. GigaOm's source couldn't provide any pricing details so we don't yet know if the service would be bundled with devices or if you'll have to cough up a monthly fee to use it.
HTCifyBut why would HTC, a handset manufacturer, bother sticking its oar into the previously unrelated music streaming market? Same reason it gave movie rental a whirl in the not-massively-successful-thus-far HTC Watch: differentiation.
All the phone manufacturers work within the parameters of the OSes their products run, so any move they can make to differentiate their products from the milieu and create some kind of user loyalty is going to be worth a punt.
Particularly as the bloom seems to have come off the HTC rose in recent months, with the company's meteoric rise to top Android maker tempered by falling sales and dipping profits.
From GigaOm Tags: HTC, music streaming, Beats, Jimmy Iovine, music, smartphones, MWC 2012Tweetreddit!StumbleuponComment on this article Your comments (2) Click to add a new commentbradavon2. HTC aren't Amazon or Google though.
Including Music and Video services that only work with their phones is going to be a big expense for probably little pay off.
When Android already has streaming films support, no one cared about HTC Watch. I imagine the same will happen with music.
Alert a moderatorunlixes1. I don't understand differentiation like this, especially when - as in the case of HTC Watch over Google Video on Android Market - it comes at the expense of less tentative offerings. I guess you'll still be able to get Spotify but I bet you won't be able to uninstall HTC's offering, so you'll have to put up with it being baked in everywhere. Which is cumbersome.
Alert a moderator Tell us what you thinkYou need to Log in or register to post comments By submitting this form you agree to our Terms of Use and so are legally responsible for anything you submit. DO NOT submit anything which may violate the Terms of Use or another person's rights including copyrighted or offensive materials.
Submit Explore News Mobile phonesVoIPOther phones Related News HTC One S - the new name for the VilleHTC offering early preview of Android 4.0HTC Endeavor: what you need to knowHTC One X set for MWC reveal1 in 2 smartphones now running Android Related Reviews HP dm4-3000ea Beats EditionHTC RhymeHTC Explorer 
Spotify Premium subscribers top 3 million Freemium model is working says streaming giant
Best phones for music 2012 Which are the top music phones around for sound?
Phones@TechRadarOur guide to the best new mobile phones:
LatestGalaxy NexusOrange San Francisco 2HTC TitanMoto RazrHTC RadarCurve 9360HTC ExplorerWave 3Sensation XEXperia Arc SCurve 9300Xperia Mini ProGalaxy YTop ratedGalaxy S2iPhone 4SLumia 800HTC Desire HDHTC SensationGalaxy AceiPhone 4Incredible SHTC WildfireGalaxy EuropaXperia MiniHTC Desire SHTC Wildfire SCompare tariffsSearch all dealsContractPAYGDeals & offersGalaxy S2iPhone 4SLumia 800Galaxy NoteHTC SensationiPhone 4HTC Desire HDHTC Desire SGalaxy AceHTC Wildfire S
Plus
iPhone 5Mobile phone reviewsBest phonesBest Android phoneMore
MWC 2012: What to expectA look ahead to all the latest phones and tablets
Find a review
20 best mobile phones in the world todayTop mobile phones compared: what phone is best for you?
Best phones for music 2012Which are the top music phones around for sound?
TechRadar PollDo you subscribe to a film streaming service?
YesNo, not enough contentNo, I love physical mediaNo, too expensiveWhat's film streaming?Vote Results 
Best Android phone - which should you buy?Top 10 best Android phones compared
Where am I?Technology NewsTech newsApple newsMobile phone newsTablet newsTV newsCamera newsPC component newsPC newsLaptop newsInternet newsGadget newsGaming newsHome cinema newsHi-fi newsTechnology ReviewsDigital camera reviewsCamcorder reviewsMobile phone reviewsMP3 and iPod reviewsNetworking reviewsPC reviewsPC component reviewsLaptop reviewsTablet reviewsTV reviewsBlu-ray reviewsHi-fi reviewsTechRadarAbout usContact usSitemapReport this pageAccessibilityMedia enquiriesTerms and conditionsPrivacy policyAdvertising enquiriesJobsMore from TechRadarRegister & email newsletterFacebookTwitterYouTubeRSS feedsForumsPhone dealsSell your old mobileTechRadar Network3D RadarTap! magazineMacFormat magazinePC Format magazinePC Plus magazineLinux Format magazine
Copyright 2006 - 2011 Future Publishing Limited,
30 Monmouth Street, Bath, BA1 2BW, United Kingdom
England and Wales company registration number 2008885
No comments:
Post a Comment