Monday 2 April 2012

Apple claims iPad name is not predictable

Defends the name of its new tabletTablets News By John McCann Thursday at 12:27 UTC | Tell us what you think [ 8 comments ]

Tweet apple-claims-ipad-name-is-not-predictable Are we going to see the 'iPhone' later this year?

Apple has claimed that its decision to drop the numerical naming regime for the new iPad was due to the fact it doesn't want to become predictable.

Rumours on the name of Apple's new tablet were flying left, right and centre in the lead up to its launch, with iPad 3 and iPad HD looking the most likely of options, but Apple surprised everyone when it revealed is was going to stick with "iPad".

When questioned by the Wall Street Journal on Apple's decision to go back to basics with the name, Apple's SVP of Global Marketing, Phill Schiller said: "because we don't want to be predictable".

How about the iSuperAwesomePad 3 HD?

Schiller's point is valid, as the tech world had created and then believed its own rumours that we were going to see the iPad3 / iPad HD only to be left red-faced when Tim Cook announced the new iPad.

It's thought that Apple is looking to align the iPad brand with its other products such as the MacBook Pro and MacBook Air series and this could mean the iPhone 5 may be called iPhone.

However if Apple doesn't want to be predictable, then it hasn't excelled itself with the "iPad" name, which isn't much of wild leap away from the norm. Surely something along the lines of the iSuperAwesomePad 3 HD would have really rocked the boat and got people talking?

From WSJ

Tags: iPad, Apple, iPad 3, iPad HDTweetreddit!StumbleuponComment on this article  Your comments (8) Click to add a new commentchrisr


14 hours ago

8. i have been buying apple products for a long time.

recently i bought a cheap playbook. to my surpraise it has a 5MP camera and

shoots and shows 1080p same as ipad3.

it has a hdmi port and i take it to work place to show video on big screen,

presentations etc . on the road it has replaced my laptop some times.

higher resolution does not make a difference due to limitations of eye except

in text reading. in case tablets since lt is transmitted rather than reflected light text

reading will be slower than reading on paper ( kindle speed is half of reading on

paper). cheap playbook does multi tasking and has good browser.

playbook is great for work(play?) and ipad (fun?)

Alert a moderator

battousai


21 hours ago

7. they could call it the iTurd and it would still out sell everything else...

Alert a moderator

piers


Thursday at 20:19 UTC

6. I still reckon they should rename it the iTouch Jumbo

Alert a moderator

chisy


Thursday at 17:22 UTC

5. There naming system has always confused me a litle. On the back of my iPad2 it just says iPad, not iPad2. Now i know i've got an ipad2 just like someone buying the "new iPad" will know they have the 3rd generation. What is all the fuss about?!

Alert a moderator

stu531


Thursday at 15:33 UTC

4. I think this might not be the best idea. It's good to know how to refer to it by model. There are too many version of the Macbook to give them models, whereas iPads (being essentially a 'sealed unit' of the same size) is much better placed to have a 'number'. It also doesn't help when you're trying to sell one in the future on eBay!

I think they'll automatically be known as 'iPad 3' anyway.

Alert a moderator

mkman


Thursday at 15:28 UTC

3. If they wanted to be really unpredictable, they caould call it George

Alert a moderator

bradavon


Thursday at 14:43 UTC

2. "It's thought that Apple is looking to align the iPad brand with its other products such as the MacBook Pro and MacBook Air series and this could mean the iPhone 5 may be called iPhone."

So what I said yesterday. The big difference being there are only 3 iPads but hundreds of Macbooks and iMacs out there.

Alert a moderator

oracle


Thursday at 12:42 UTC

1. This has NOTHING whatsoever to do with Apple not wishing to become "predictable".

Apple simply had to drop the numbering because its getting embarrassing for the "sheeple" that bought the first two incarnations so recently!

Alert a moderator

Tell us what you thinkYou need to Log in or register to post comments

By submitting this form you agree to our Terms of Use and so are legally responsible for anything you submit. DO NOT submit anything which may violate the Terms of Use or another person's rights including copyrighted or offensive materials.

SubmitSubmit Explore News LaptopsTablets Related News New iPad being sold as 4G ready in UKApple goes on the ebook pricing defensiveApple makes a thing, world goes crazyUS to sue Apple and publishers over ebook pricing?New iPad vs Note 10.1 vs Xoom 2 vs Transformer Pad Infinity Related Reviews Apple Final Cut Pro X 10.0.3Apple TVApple MacBook Pro 13-inch (Late 2011) Hands on: new iPad review Hands on: new iPad review

First glimpse of the next big thing from Apple

Tablets@TechRadar

Our guide to the best new tablets:

LatestTablet reviewsiPad 3Galaxy Note 10.1Windows 8Android 4.0Sony Tablet SSony Tablet PKindle FireMotorola Xoom 2PlaybookGalaxy Tab 8.9Top ratedEee Pad SliderGalaxy Tab 10.1Asus TransformeriPad 2 & iPadiPad 2 pricesiPad 2 reviewiPad reviewiPad tipsBest free apps
iPad appsiPad gamesHoneycomb appsAndroid gamesAndroid appsPlayBook appsWindows appsBest paid appsAndroid apps40 iPad apps

Plus

Best Android tabletsBest iPad alternativesSearch tabletsiPad 3 release dateThe HD Transformer Prime has a stunning displayHands on: Asus Transformer Pad Infinity 700 review

Asus adds an HD screen to its already excellent tablet

Find a review

New iPad from Apple - name may be a little fuzzy, but the display certainly isn'tHands on: new iPad review

First glimpse of the next big thing from Apple

Get more from TechRadar Nokia Lumia 800Hands on: new iPad reviewHands on: Sony Xperia S reviewSamsung Galaxy S3: what you need to knowPS VitaHands on: Windows 8 reviewBlackBerry PlayBookiPhone 5 news and rumours: what you need to knowHands on: HTC One X reviewHands on: Nikon D800 review20 best mobile phones in the world todayiPhone 4SHTC ExplorerSamsung Galaxy NexusNikon V1Nikon J1Samsung Galaxy Ace Windows 8 offers options on lock screens and moreHands on: Windows 8 review

Detailed look at the Consumer Preview of Windows 8

TechRadar Poll

What do you think of the new iPad?

MagicalIt's okayIt's rubbishI'll stick with the iPad 2Argh! You're such Apple fanboys!What's an iPad?

VoteVote Results Let us help you choose the best Android tablet for you15 best Android tablets in the world

Two new entries in our list of the best Android tablets

Where am I?Technology NewsTech newsApple newsMobile phone newsTablet newsTV newsCamera newsPC component newsPC newsLaptop newsInternet newsGadget newsGaming newsHome cinema newsHi-fi newsTechnology ReviewsDigital camera reviewsCamcorder reviewsMobile phone reviewsMP3 and iPod reviewsNetworking reviewsPC reviewsPC component reviewsLaptop reviewsTablet reviewsTV reviewsBlu-ray reviewsHi-fi reviewsTechRadarAbout usContact usSitemapReport this pageAccessibilityMedia enquiriesTerms and conditionsPrivacy policyAdvertising enquiriesJobsMore from TechRadarRegister & email newsletterFacebookTwitterYouTubeRSS feedsForumsPhone dealsSell your old mobileTechRadar Network3D RadarTap! magazineMacFormat magazinePC Format magazinePC Plus magazineLinux Format magazineFuture Publishing Logo

Copyright 2006 - 2011 Future Publishing Limited,
30 Monmouth Street, Bath, BA1 2BW, United Kingdom
England and Wales company registration number 2008885

Digital FutureBikeRadarT3MusicRadarGamesRadarPhotoRadar